Why isn't a page indexed when it's in the sitemap?

A sitemap only tells Google about a page; it doesn't oblige Google to index it. The most common reasons: the page is marked "noindex", its canonical URL points to another page, it's too similar to another page, or it has too little useful content. Technical SEO fixes the first two; on-page SEO, the last two.

How is technical SEO different from website speed optimisation?

Speed is just one part of technical SEO. During technical SEO work, we measure speed and remove the biggest bottlenecks along with indexing, redirect and duplicate page errors. When a website needs a fundamental speed overhaul – changes to the template, server settings or image processing – that's a separate speed optimisation job.

Do you need server access?

Not always. We do most of the work in the website's admin area and in Google Search Console. Server or hosting access is needed for redirects in the .htaccess file, caching or HTTPS settings. If another company manages the server, we prepare a precise brief for them.

Can technical changes break the website?

We make a backup before any changes, and test riskier changes on a copy of the website first. After the fixes, we check the key pages, forms and the basket, and look in Search Console for any increase in errors.

Is technical SEO suitable for WordPress and Joomla websites?

Yes. We work with WordPress, WooCommerce, Joomla (we've been working with it for 18 years) and custom Laravel systems. Each platform has its own sources of duplicate pages: WordPress has tag and author archives, Joomla has category and menu URLs, and online stores have filters. We deal with them using the platform's own tools or in the template.

Will the Google accounts stay ours?

Yes. We create any missing Google Search Console and Bing Webmaster Tools accounts in your company's name, and you simply give us access. If you later decide to work with someone else, the indexing history and all the data stay in your accounts.

Technical SEO

Technical SEO (technical search engine optimisation) means setting up your website so that Google can reach, crawl and index it quickly: robots.txt, the XML sitemap, canonical URLs, redirects, duplicate pages, structured data and loading speed. The Saitai.lt team includes developers, so we fix the errors ourselves. Technical SEO is included in our monthly SEO plans from €199/month, and a one-off job costs from €120 (depending on the website and the number of pages).

Get a quote How much does it cost?

Prepared by the Saitai.lt team · Updated 10 October 2026

In short

Price: one-off technical SEO – from €120 (depending on the website and the number of pages); in monthly SEO plans – from €199/month; minor fixes – €30 per hour; no VAT is added
Timeline: the most important errors – within 1 month, for large online stores – within 1–2 months; changes in rankings – usually after 3–6 months
Included: indexing, robots.txt, XML sitemap, canonical URLs, 301 redirects, 404 errors, duplicate pages, HTTPS, structured data, language versions (hreflang), Core Web Vitals
Platforms: WordPress, WooCommerce, Joomla (18 years' experience), custom Laravel systems
Tools: Google Search Console, Bing Webmaster Tools, PageSpeed Insights, a website crawler, structured data testing tools
Our own example: Saitai.lt: home page LCP on mobile cut from 3.6 to 2.3 s, PageSpeed Insights mobile score – 91
Where we work: remotely, all over Lithuania; meetings in Vilnius by appointment, arranged by phone

Who it’s for

Google Search Console shows lots of non-indexed pages, and it's unclear which of them matter and why they aren't getting into the index.
After a website redesign or migration, visitors from search have dropped, and some old URLs return a 404 error.
The same content is available at several URLs: with and without "www", with parameters, via a category and via a tag.
The website loads slowly on mobile, and PageSpeed Insights shows poor Core Web Vitals.
The website has several language versions, but search shows the page in the wrong language.
You have your own developer, but they need an SEO specialist to tell them exactly what to fix and how to check the result.

When it’s not the right fit

The website is indexed properly and is fast, and the problem is that pages rank low. Then on-page SEO is more useful: keywords, content and structure.
The website's platform is no longer supported, and the template is so old that fixing it would cost more than a rebuild. Then we write the technical SEO requirements into the website redesign brief.
You just want a better PageSpeed Insights score. The score isn't the goal: we fix what slows down real visitors and stops pages from being indexed.

Included

What you get

Indexing and crawling

We cross-check the Search Console indexing reports against a crawl of the website: which important pages aren't getting into the index, which unnecessary ones are, and why.

robots.txt and the XML sitemap

We check that robots.txt isn't blocking important pages, stylesheets, scripts or the sitemap itself. We keep only working canonical URLs in the sitemap and submit it to Google Search Console and Bing Webmaster Tools.

Duplicate pages and canonical URLs

We sort out URLs with and without "www", with and without a trailing slash, and filter, sorting and pagination parameters. One canonical URL for each piece of content.

Redirects and 404 errors

We find broken links, redirect chains and pages that return errors. We set up 301 redirects for changed URLs – especially important after a website migration or redesign.

Speed and Core Web Vitals

We measure LCP, INP and CLS on mobile and find what slows the page down most: images, fonts, scripts or server response. We remove the biggest bottlenecks, while in-depth speed work is a separate website speed optimisation service.

Structured data

We check the Schema.org markup (JSON-LD) for errors and duplicate blocks, and whether the data matches the page. We fix it in the templates, so the markup appears automatically on every page of that type.

HTTPS and language versions

We check the SSL certificate, the http-to-https redirect and mixed content. For multilingual websites, we set up language links (hreflang) so that every visitor sees the page in their own language in search.

Fixes and verification

We fix the errors ourselves – in the template, the settings or on the server – and afterwards check that Google sees the fixes: we inspect the URLs in Search Console and monitor the indexing reports.

Price

How much does technical SEO cost?

Price from

€120

Technical SEO is included in all monthly SEO plans: in the Start plan (€199/month), we carry out an initial technical audit and fixes, and in the Business (€349/month) and Premium (from €649/month) plans, we check and fix the technical condition every month. A one-off technical SEO job costs from €120 – the price depends on the website and the number of pages. If you already have a list of errors, we make minor fixes at €30 per hour, and to identify the errors, an SEO audit is the right fit – from €49.

Prices include all taxes – no VAT is added (we are not VAT-registered). The minimum monthly SEO contract term is 3 months. For one-off work, we give the price and timeline in a quote before we start.

Get an exact price

What the price depends on

The number of pages and different page templates.
The website platform and its version: WordPress, Joomla, WooCommerce or a custom system; whether it is still supported.
Whether it's an online store with filters, product variants and pagination.
How many duplicate and non-indexed pages have already built up.
The number of language versions.
Whether we have server access, or changes need to be agreed with your hosting provider.

Additional costs

In-depth website speed work, template changes or a platform upgrade – €30 per hour, or under a separate quote.
Licences for paid plugins – only with your consent; you pay according to the developer's price list.
If the hosting is what's slowing things down, we can offer our own: from €60/year for websites, from €70/year for online stores.

Timeline

How long does technical SEO take?

On a company website, we fix the most important technical errors in the first month; for large online stores with filters, within 1–2 months. Google doesn't notice the changes straight away: pages are recrawled within a few days or weeks, and changes in rankings usually show after 3–6 months.

Stage	What happens	Duration
Access and backup	Google Search Console, the website admin area and, if needed, the server	1 working day
Technical check	crawl, indexing reports, speed, structured data	2–5 working days
Fixes	redirects, duplicate pages, robots.txt, sitemap, template errors	1–4 weeks
Post-fix verification	URL inspection in Search Console, sitemap submission, indexing monitoring	2–4 weeks

Process

How it works

Free initial review1–2 working days
We crawl your key pages and point out the technical errors that get in the way of search the most.
Access and backup1 working day
Before changing anything on the website, we make a backup, so any change can be rolled back.
Technical check2–5 working days
We crawl the website, cross-check the results with Search Console data and put together a list of fixes in order of priority.
Fixes1–4 weeks
First we fix whatever stops important pages from being indexed, then duplicate pages, speed and structured data.
Checking through Google's eyes2–4 weeks
We inspect the changed URLs in Search Console, resubmit the sitemap and monitor whether the errors are going down.
Ongoing monitoringmonthly
In the Business and Premium plans, we check the technical condition every month: errors often reappear after platform and plugin updates.

Comparison

SEO audit, technical SEO or website maintenance?

Criterion	SEO audit	Technical SEO	Website maintenance
Goal	to find errors and draw up a to-do list	to fix the errors that get in the way of search	to keep the website running, up to date and secure
What's done	a check and a report; the website isn't changed	indexing, redirects, duplicate pages, sitemap, structured data, speed	platform and plugin updates, backups, minor changes
Price	from €49 (from €99 for an online store)	one-off work – from €120, in monthly SEO plans – from €199/month	from €29/month
Who does it	an SEO specialist	a developer together with an SEO specialist	a developer
When to choose it	you don't know what's holding the website back	you know technical errors are getting in the way of search	the website matters to your business and has to run without interruption

Examples

Typical projects

Our own website, Saitai.lt

Situation: After launching the new Saitai.lt website, we checked it the same way we check clients' websites. It turned out that the robots.txt file was blocking the sitemap URL, and the home page LCP on mobile was 3.6 s.
Solution: We fixed robots.txt so that search engine crawlers could reach the sitemap. We now serve visitors only the CSS they need, deliver images in WebP format, set up browser caching and cut down the icon font. We switched off a speed plugin we had tried: on the portfolio page, it loaded all 91 logos at once, pushing LCP up to 13.5 s.
Result: By our measurements, the home page LCP on mobile fell from 3.6 to 2.3 s, and the page weight from 1,105 to 520 KB. The PageSpeed Insights mobile score is 91 (7 October 2026). All 413 URLs respond without errors and each has a single H1 heading.

A Joomla website with duplicate pages

Situation: For example, on a Joomla website the same article is available at several URLs – via a category, a tag and a menu item – and Search Console reports duplicates without a user-selected canonical.
Solution: Consistent URLs, canonical URLs in the template, redirects for unnecessary URLs and their removal from the sitemap.
Result: One URL for each piece of content, and cleaner indexing reports.

The wrong language version shows up

Situation: For example, a company website has Lithuanian and English versions, but foreign customers see the Lithuanian page in search, and some of the English pages aren't indexed.
Solution: Language links (hreflang) between the versions, a canonical URL in each language, and all language pages in the sitemap.
Result: Pages in every language are indexed and shown to users of that language.

Check whether Google can see all your important pages

Send us your website address. Within 1–2 working days, we'll point out the most important technical errors and tell you whether they can be fixed quickly.

Get a review

FAQ

Frequently asked questions

Technical SEO means setting up your website so that search engines can reach, crawl and index it: robots.txt, the XML sitemap, canonical URLs, redirects, HTTPS, structured data and speed. On-page SEO deals with the content of the pages, and off-page SEO with links on other websites.

More

Related services

SEO services and search engine optimisation

All our SEO services and monthly plans – from €199/month.

On-page SEO optimisation

When the website is indexed but pages rank low: keywords, structure, content.

Off-page SEO and link building

Backlinks and mentions on trusted websites – with no risky schemes.

SEO audit

When you first need a prioritised list of errors – from €49.

Website maintenance and support

Updates, backups and minor changes, so the errors don't come back.

Website speed optimisation

When the website needs a fundamental speed-up: images, CSS and JavaScript, caching, the server.

Website migration to another server

Changing server or domain with 301 redirects – from €40, or from €299 with a Joomla upgrade.

What is SEO and how does it work?

Technical, on-page and off-page SEO – all the parts of SEO, explained simply.

Enquiry

Get a free technical SEO review

Give us your website address and platform (WordPress, Joomla or other). If Search Console is showing errors, or you've recently changed server or URLs, describe it briefly. We work in English by email, chat and messengers; calls by arrangement. We also speak Lithuanian and Russian. Tel. +370 670 99265.

Phone / WhatsApp / Viber:
+370 670 99265

Email:
info@saitai.lt

We reply within 1 working day. Meetings in Vilnius are by appointment only – please call first.