Online advertising in Vilnius: Google Ads and Meta ads
Online advertising means paid campaigns on Google Search, YouTube, Facebook and Instagram that put your offer in front of people looking for your service or similar to your customers. Saitai.lt builds the campaigns, sets up conversion tracking, optimises them continuously and sends you a report every month. A new campaign goes live within 3–5 working days. Management starts at €99/month, and you pay the ad budget directly to Google or Meta.
In short
- Price
- from €99/month for management; campaign setup – from €150; no VAT is added
- Ad budget
- you pay it directly to Google or Meta; the Start plan covers budgets up to €500/month
- Timeline
- a campaign goes live within 3–5 working days of receiving access and materials; optimised continuously
- Channels
- Google Ads (Search, Shopping, YouTube, remarketing), Facebook and Instagram (Meta); we don't manage TikTok or LinkedIn ads
- Included
- goals and budget plan, campaign setup, conversion tracking, ad copy, optimisation, a monthly report
- Accounts
- created in your company's name and stay yours
- Payment
- management – monthly; campaign setup – one-off payment
- Where we work
- remotely, all over Lithuania; meetings in Vilnius by appointment, arranged by phone
Who it’s for
- You need customers now, not in six months: a new service, a seasonal peak, a promotion or an event.
- Your website or online store is already live, but it brings too few enquiries and sales.
- You run ads yourself (with the boost post button or automated Google campaigns) and don't know how many enquiries they bring.
- Your previous agency didn't hand over access, and its reports showed only impressions and clicks – no enquiries or sales.
- Your online store needs Google Shopping and remarketing campaigns for people who abandoned their basket.
- You sell to other businesses and want enquiries from people already looking for your service – then we usually start with Google Search campaigns built around specific service search terms.
When it’s not the right fit
- Your monthly ad budget is under €150–200. Then it's more useful to sort out your Google Business Profile and the SEO basics first, and start advertising later.
- Your website is slow, its offer is unclear or it has no enquiry form. Ads will bring visitors, but they won't get in touch – you need a proper landing page first.
- You advertise products that Google and Meta ban or restrict (e.g. nicotine products, some financial or health products). In that case, ads may not be allowed at all – we check the policies before we start.
- You only want more followers or reactions, with no business goal. We build campaigns to win enquiries, sales or sign-ups.
Services
Advertising channels and related services
Google Ads management
Search, Shopping, YouTube and remarketing campaigns for people looking for your service or product right now.
from €99/month
Facebook and Instagram ads
Meta campaigns targeted by interests, location and website visitors: feed posts, Stories, Reels and lead forms.
from €99/month
One-page website (landing page)
A dedicated page for your ad campaign, with a clear offer, price and enquiry form.
from €399
Design services
Banners, social media visuals and brand identity, so your ads are easy to recognise.
Included
What you get
Advertising plan and budget
We prepare an advertising plan: the goal (enquiries, sales, sign-ups), the channels (Google, Meta or both), audiences and how the budget is split. At the start, we estimate the cost per click in your field and the budget needed for your first results.
Google Ads campaigns
Search, Shopping, Performance Max, YouTube and remarketing campaigns: keywords, negative keywords, ad copy and ad assets.
Facebook and Instagram ads
Meta campaigns targeted by interests, location, lookalike audiences and website visitors; ads for feed posts, Stories and Reels.
Conversion tracking
We set up or check Google Analytics 4, Google Tag Manager, the Meta Pixel and the Conversions API. You'll see how many enquiries, calls or purchases each campaign brought in.
Banners and visuals
4 banners a month in the Business plan and 8 in Premium, designed in line with your brand identity. In the Start plan, we use the photos and visuals you provide.
Weekly optimisation
Managing ad campaigns doesn't stop at launch: we pause expensive keywords or audiences that don't deliver, test ad variants, and adjust bids and the budget split.
A clear report
Every month (every 2 weeks in the Premium plan): budget spent, conversions, cost per enquiry or sale, and the plan for the next period.
The accounts stay yours
Ad accounts are created in your company's name, and you give us access. If we stop working together, the campaigns, their history and audiences stay with you.
Price
How much does online advertising cost?
Price from
€99/month
Online ad management costs from €99/month (one channel, budget up to €500/month), plus from €150 for campaign setup. The Business plan for two channels and a budget up to €1,500/month costs €199/month, with campaign setup included. For larger budgets (the Premium plan), it's 12% of ad spend, with a minimum of €299/month. The ad budget is paid separately.
Prices include all taxes – no VAT is added (we are not VAT-registered). The final price depends on the project: we put it in the contract before work starts.
What the price depends on
- The number of channels: Google Ads only, Meta only, or both together with remarketing.
- Your monthly ad budget and the number of campaigns.
- Whether banners and videos need to be created, or you provide them.
- Whether conversion tracking already works or needs setting up from scratch.
- The number of products for Shopping campaigns and the state of your product feed.
- How many languages and countries the ads cover.
Additional costs
- The ad budget is paid directly to Google or Meta, by your card or against their invoices; it isn't included in the management price.
- A one-page website (landing page) for the ads, if you don't have one yet – from €399.
- Video editing for ads – quoted separately.
Packages
Ad management plans
The fee for managing your campaigns. You pay the ad budget directly to Google or Meta.
Start
€99/month
budget up to €500/month
One channel – Google or Meta.
- 1 advertising channel
- campaign setup – from €150 (one-off fee)
- monthly report
Most popular
Business
€199/month
budget up to €1,500/month
Two channels and ongoing optimisation.
- 2 advertising channels
- campaign setup included
- 4 banners a month
- monthly report
Premium
12% of ad spend
min. €299/month
budget over €1,500/month
For larger budgets and several channels at once.
- Google and Meta channels plus remarketing
- campaign setup included
- 8 banners a month
- report every 2 weeks
Prices include all taxes – no VAT is added (we are not VAT-registered). We put the exact price and timeline in the contract.
Timeline
How soon do ads start working?
Online advertising starts working sooner than SEO: a new campaign goes live within 3–5 working days of receiving access and materials (some of the work runs in parallel), and the first clicks usually come on day one. It typically takes 2–4 weeks for a campaign to settle and the cost per enquiry to stabilise.
| Stage | What happens | Duration |
|---|---|---|
| Account and tracking setup | creating or checking accounts, GA4, the Meta Pixel, conversions | 1–3 working days |
| Building campaigns | keywords, audiences, ads, banners | 2–4 working days |
| Learning period | the algorithms gather data; we pause variants that don't deliver | 2–4 weeks |
| Ongoing optimisation | tests, budget reallocation, report | every month |
Process
How it works
- Account review1–2 working days
If you already run ads, we review your Google Ads or Meta account and conversion tracking, and show you where budget is being spent without results.
- Goals, budget and contract1–2 working days
We agree the goal, channels, budget and what counts as a conversion. The plan and price go into the contract.
- Tracking setup1–3 working days
We set up or fix GA4, Google Tag Manager and the Meta Pixel, and check that enquiries and purchases are really being recorded.
- Building campaigns2–4 working days
We prepare keywords, audiences, ad copy and banners, agree them with you and launch the campaigns.
- Optimisationongoing
In the first weeks we check the campaigns several times a week, and after that at least once a week.
- Report and planevery month
Every month we send a report with the results and a plan of changes for the next month.
Comparison
Google Ads or Facebook and Instagram: which advertising channel suits you?
| Criterion | Google Ads | Facebook and Instagram (Meta) | TikTok and LinkedIn (we don't manage these) |
|---|---|---|---|
| How it reaches customers | when people search for a service or product themselves | by interests, age, location and similarity to your customers | TikTok – with short videos; LinkedIn – by job title, industry and company |
| Purchase intent | strong: the person is searching now | medium: the person isn't searching yet, but the offer may be relevant to them | weak or professional: the person is browsing or following their field |
| Cost per click | depends on competition; high in competitive fields | usually lower than in search | LinkedIn – usually the highest |
| Formats | text ads, Shopping, YouTube | images, videos, Reels, lead forms | videos; for B2B – articles and lead forms |
| Best for | services people actively search for, online stores | local services, events, e-commerce, new products | TikTok – younger audiences; LinkedIn – B2B services |
| Do we manage it | yes – a core channel | yes – a core channel | no – we don't manage ads on these channels |
Examples
Typical projects
A local service on Google Search
- Situation
- For example, a car service or cleaning company in Vilnius runs its own ads, but some of the clicks come from other cities and from searches unrelated to the service.
- Solution
- A Google Ads Search campaign targeting only service searches and the service area, a negative keyword list, and tracking of calls and form enquiries.
- Result
- Less budget spent without results, a visible cost per enquiry and a clear monthly report.
Online store: Shopping and remarketing
- Situation
- For example, an online store has several hundred products but only advertises its home page, and shoppers who abandon their basket don't come back.
- Solution
- A Google Shopping or Performance Max campaign based on the product feed, Meta dynamic remarketing with the products people viewed, and GA4 e-commerce events.
- Result
- Ads showing specific products and prices, sales tracking by campaign and data on which products pay off.
A B2B service for businesses
- Situation
- For example, an engineering or IT services company sells to other businesses, and Facebook ads bring in almost no enquiries: there are few decision-makers there.
- Solution
- A Google Ads Search campaign targeting specific service searches, remarketing to website visitors on the Google and Meta networks, and a dedicated landing page with an enquiry form.
- Result
- Enquiries from companies already looking for the service, and a clear cost per enquiry for each campaign.
Ad account review and quote
Tell us what you advertise, on which channels and what budget you set aside. Within 1 working day, we'll tell you whether your campaigns need changing and what managing them would cost.
FAQ
Frequently asked questions
No. You pay the ad budget directly to Google or Meta – by your card or against their invoices – so you can see every euro spent. The management price (from €99/month) is the fee for our work: building campaigns, optimising them and reporting.
More
Related services
SEO services and search engine optimisation
For lasting free traffic from search – from €199/month.
Online advertising pricing
Plan comparison and ad budget examples.
AI chatbots for websites
Answers visitors brought in by your ads at any time of day and collects their contact details – from €490 (+ from €29/month).
Website development for businesses
When your ads need a new or faster website – from €399.
Enquiry
Get an advertising quote within 1 working day
Tell us what you want to advertise, on which channels and what monthly budget you have in mind. If you already run ads, tell us what results you're seeing now. We work in English by email, chat and messengers; calls by arrangement. We also speak Lithuanian and Russian. Tel. +370 670 99265.
Phone / WhatsApp / Viber:
+370 670 99265
Email:
info@saitai.lt
We reply within 1 working day. Meetings in Vilnius are by appointment only – please call first.
