Google Ads management
Google Ads advertising means paid ads on Google Search, Google Shopping, YouTube and partner websites, shown to people who are looking for your service or product right now. Saitai.lt builds and manages Google Ads campaigns, sets up conversion tracking and sends you a report every month. A new campaign goes live within 3–5 working days. Management starts at €99/month, and you pay the ad budget directly to Google.
In short
- Price
- management from €99/month; campaign setup in the Start plan – from €150; no VAT is added
- Ad budget
- you pay it directly to Google; to start with, we usually recommend from €300/month
- Campaign types
- Search, Shopping, Performance Max, YouTube, Demand Gen, remarketing
- Launch
- within 3–5 working days of receiving access and materials
- Tracking
- GA4, Google Tag Manager, enhanced conversions, call tracking, Consent Mode v2
- Account
- created in your company's name and stays yours
- Reports
- monthly (every 2 weeks in the Premium plan)
- Where we work
- remotely, all over Lithuania; meetings in Vilnius by appointment, arranged by phone
Who it’s for
- People actively search Google for your service or product, e.g. "plumber Vilnius", "20-inch kids' bike", "bookkeeping for a small partnership (MB)".
- Your online store needs Shopping or Performance Max campaigns with product photos and prices.
- You're launching a new service or website and can't wait 3–6 months for SEO results.
- You already use Google Ads but don't know how many enquiries or sales each campaign brings in.
- An automated campaign shows your ads for searches that are only partly related to your service.
- You sell a seasonal service or product and need traffic in specific weeks.
When it’s not the right fit
- Nobody searches for your product yet because it's a new category. Search ads would have no one to show to, so Facebook and Instagram ads or YouTube are a better start.
- The cost per click in your field is so high that your planned budget would buy only a few dozen clicks a month. Then we first assess click costs and suggest another channel or a narrower campaign.
- You can't respond to enquiries the same day. Search ads bring people who need the service now, and if you don't answer, they'll call another company.
Included
What you get
Keyword and cost-per-click research
Using the Google Ads Keyword Planner, we estimate how often people search for your services, what a click costs and the budget needed for your first results.
Search campaigns
We group keywords by service and match type (exact, phrase, broad match), build a negative keyword list and write responsive search ads – up to 15 headlines and 4 descriptions.
Ad assets
We add sitelinks, callouts, and call, location and price assets. Your ad takes up more space and answers the key questions straight away.
Shopping and Performance Max
We sort out your product feed in Google Merchant Center, fix disapproved products and group products by margin or sales performance, so the budget doesn't all go on a few cheap items.
YouTube and Demand Gen
If you have videos, we set up video ads on YouTube and Demand Gen campaigns for people who aren't searching yet but are interested in your field.
Remarketing
We show ads to your website visitors and to shoppers who abandoned their basket – only to those who have consented to cookies.
Conversion tracking
We set up or check GA4, Google Tag Manager, enhanced conversions, call and form tracking, and Consent Mode v2, which is required for personalised advertising in the European Economic Area.
Weekly optimisation
We review the search terms report, add negative keywords, adjust bidding strategies such as target cost per acquisition or return on ad spend (ROAS), and test ad variants.
Price
How much does Google Ads advertising cost?
Price from
€99/month
The cost of Google Ads is made up of the ad budget, which you pay directly to Google (usually from €300/month to start with), and management – from €99/month for one channel with a budget up to €500/month. Campaign setup costs from €150 in the Start plan, and is included in the Business (€199/month) and Premium (12% of ad spend, min. €299/month) plans.
Prices include all taxes – no VAT is added (we are not VAT-registered). The final price depends on the project: we put it in the contract before work starts.
What the price depends on
- How many campaign types you need: Search only, or Shopping, Performance Max and YouTube too.
- The number of services, keyword groups or products.
- The state of your product feed and Google Merchant Center account.
- Whether conversion tracking already works or needs setting up from scratch.
- How many regions and languages the ads cover.
- Competition in your field – it determines the cost per click and the budget you need.
Additional costs
- The ad budget is paid directly to Google, by your card or against Google's invoices; it isn't included in the management price.
- A one-page website (landing page) for the ads, if you don't have one yet – from €399.
- Video editing for YouTube ads – quoted separately.
Packages
Ad management plans
The fee for managing your campaigns. You pay the ad budget directly to Google or Meta.
Start
€99/month
budget up to €500/month
One channel – Google or Meta.
- 1 advertising channel
- campaign setup – from €150 (one-off fee)
- monthly report
Most popular
Business
€199/month
budget up to €1,500/month
Two channels and ongoing optimisation.
- 2 advertising channels
- campaign setup included
- 4 banners a month
- monthly report
Premium
12% of ad spend
min. €299/month
budget over €1,500/month
For larger budgets and several channels at once.
- Google and Meta channels plus remarketing
- campaign setup included
- 8 banners a month
- report every 2 weeks
Prices include all taxes – no VAT is added (we are not VAT-registered). We put the exact price and timeline in the contract.
Timeline
How soon does a Google Ads campaign start working?
A new Google Ads campaign goes live within 3–5 working days of receiving access and materials; some of the work runs in parallel. Google usually reviews ads within 1 working day, and the first clicks come on day one. It takes 2–4 weeks for automated bidding to settle and the cost per enquiry to stabilise.
| Stage | What happens | Duration |
|---|---|---|
| Account and tracking | creating or checking the account, GA4, Google Tag Manager, conversions, consent mode | 1–3 working days |
| Building campaigns | keywords, ads, ad assets, product feed | 2–4 working days |
| Google ad review | check against Google's advertising policies | usually within 1 working day |
| Learning period | the bidding strategy gathers data; we pause keywords that don't deliver | 2–4 weeks |
| Ongoing optimisation | search terms, tests, budget reallocation, report | weekly and monthly |
Process
How it works
- Account and search analysis1–2 working days
If you already run ads, we review your account and search terms; if not, we estimate search volumes and click costs in your field.
- Goals and budget1 working day
We agree what counts as a conversion (a call, an enquiry, a purchase), which regions and times the ads cover and what budget you set aside.
- Tracking setup1–3 working days
We set up or fix GA4, Google Tag Manager, enhanced conversions and consent mode, and test that enquiries are really being recorded.
- Building and launching campaigns2–4 working days
We prepare the campaign structure, ads and assets, agree them with you and launch.
- Optimisationongoing
In the first weeks we check the campaigns several times a week, and after that at least once a week.
- Reportevery month
Every month (every 2 weeks in the Premium plan) we send a report: budget, conversions, cost per enquiry or sale, and the plan for the next period.
Comparison
Search, Shopping, Performance Max or YouTube: which campaign should you choose?
| Criterion | Search | Shopping | Performance Max | YouTube and Demand Gen |
|---|---|---|---|---|
| Where it shows | in Google Search results | in Google Search and the Shopping tab | across all Google channels: Search, YouTube, Gmail, Maps, partner websites | YouTube, Gmail, Discover |
| What people see | a text ad | a product photo, price and store name | various formats, based on your materials | a video or image ad |
| How searches are matched | by your keywords | by your product feed data | mostly automatically, with negative keywords and audience signals | by audiences and interests |
| Control and reporting | the most | good, by product and product group | less – Google makes many of the decisions | medium |
| What you need | keywords and a clear landing page | a Google Merchant Center account and a clean product feed | conversion data, photos, texts and ideally videos | videos or high-quality photos |
| Best for | services people actively search for | online stores | online stores and businesses with enough conversions | new products, awareness, remarketing |
Examples
Typical projects
Expensive clicks in legal services
- Situation
- For example, a law firm pays several euros per click, and some clicks come from informational searches such as "how to get a divorce for free".
- Solution
- Exact and phrase match only, an extensive negative keyword list, ads shown during working hours, a call asset and a separate page for each area of law.
- Result
- Fewer clicks from people with no intention to buy, a clearer cost per enquiry and a comparison of each area of law in the report.
Performance Max promotes the wrong products
- Situation
- For example, an online store's Performance Max campaign spends most of its budget on a few cheap, low-margin products, while pricier items hardly get shown.
- Solution
- Product groups by margin and sales performance, a separate campaign for best sellers, return on ad spend (ROAS) targets and account-level negative keywords.
- Result
- A budget split based on which products actually earn money, and a report showing the results for each product group.
A seasonal service
- Situation
- For example, an air conditioning installer gets most of its orders in May–July, and for the rest of the year the ads burn through the budget without results.
- Solution
- A month-by-month budget plan; at the start of the season, a Search campaign with price assets; after the season, only brand and servicing searches, plus remarketing to website visitors.
- Result
- A budget focused on the season, and ready-made campaigns that can be relaunched straight away next year.
Google Ads account review and quote
Tell us what you advertise and how much you spend a month. Within 1 working day, we'll tell you whether your campaigns need changing and what managing them would cost.
FAQ
Frequently asked questions
It depends on competition: in Lithuania, usually anything from a few tens of cents to a few euros, and more for legal, financial or property searches. There's no fixed price: it's set in an auction based on competitors' bids and ad quality. Before launching campaigns, we estimate click costs in your field using the Keyword Planner.
More
Related services
Online advertising
A Google Ads and Meta advertising plan and management plans – from €99/month.
Facebook and Instagram ads
When customers aren't searching for you yet, but your offer is relevant to them.
One-page website (landing page)
A dedicated page for your ad campaign, with a clear offer and an enquiry form – from €399.
Online advertising pricing
Plans, plus worked examples of budgets and cost per enquiry.
Enquiry
Get a Google Ads quote within 1 working day
Tell us what you want to advertise, in which region and what monthly budget you have in mind. If you already run ads, tell us what results you're seeing now. We work in English by email, chat and messengers; calls by arrangement. We also speak Lithuanian and Russian. Tel. +370 670 99265.
Phone / WhatsApp / Viber:
+370 670 99265
Email:
info@saitai.lt
We reply within 1 working day. Meetings in Vilnius are by appointment only – please call first.
