SEO is the work that prepares a website for both search engines and people: so that Google can reach every important page, understand what each one is about and consider it a good answer to a customer's question. In full it's called search engine optimisation; in Lithuanian, people usually search for it as ‘SEO optimizavimas’.
SEO differs from advertising in that you pay the search engine nothing for impressions or clicks. You pay for the work: technical fixes, content, mentions on other websites. Results take a few months, but a position you've earned in the organic results doesn't vanish the day your budget runs out, as happens with ads.
Google processes pages in three stages: its crawler, Googlebot, crawls them; the system analyses them and adds them to the index; and when it receives a query, it selects and ranks the most relevant pages from the index. The job of SEO is to remove the obstacles at each of these stages.
In Lithuania, Google has no serious competitors: according to StatCounter, in August 2026 it accounted for 91.75% of searches, Yandex for 3.98% and Bing for 3.21%. Still, Bing shouldn't be forgotten: Microsoft Copilot relies on its index, and ChatGPT search also uses external search sources. So it's worth verifying your website in Bing Webmaster Tools as well.
Technical SEO makes sure the website is accessible to crawlers, fast and secure; on-page SEO makes sure every page clearly answers a specific question; and off-page SEO makes sure other sources recommend your website. These parts only work together: even strong links won't help a page that Google can't index.
| Part | What is done | Examples | Who usually does it |
|---|---|---|---|
| Technical SEO | website accessibility, speed and security | robots.txt, sitemap.xml, canonical URLs, 301 redirects, HTTPS, Core Web Vitals | a developer together with an SEO specialist |
| On-page SEO | page content and structure | mapping keywords to pages, titles and meta descriptions, H1–H3 headings, internal links, image alt text, structured data | an SEO specialist and a copywriter |
| Off-page SEO | reputation beyond your website | backlinks, mentions in the media and industry portals, Google Business Profile, customer reviews | an SEO specialist together with the company |
For companies serving customers in a particular city, local SEO adds to these: Google Business Profile, your address, service area and reviews. It's especially important for searches like ‘…in Vilnius’ or ‘…near me’.
A backlink is a link from another website to yours. Google may treat it as a recommendation if it appeared naturally: someone added it because your page is useful to their readers. The most valuable sources:
Google's spam policies treat the following as link manipulation: buying and selling links to influence rankings, excessive link exchanges (‘link to me and I'll link to you’), automatically generated links and links in low-quality directories. So-called PBNs (private blog networks) – networks of websites created purely to host links – usually fall into the same category. Such links can cost your website its rankings; at best, Google simply ignores them and the money is wasted. A paid publication doesn't break the rules if the link in it carries the rel="sponsored" or rel="nofollow" attribute.
The first changes in rankings and visitor numbers are usually seen after 3–6 months, and in highly competitive fields and for brand-new websites after 6–12 months. That's the typical timeframe in our experience, not a promise: the exact timing depends on your competitors, the state of your website and how often Google crawls it.
Progress is worth measuring by more than just rankings. Google Search Console shows impressions, clicks and the queries people find you by, while Google Analytics 4 shows what visitors from search do on your website: call, fill in a form or buy.
AI search doesn't make SEO obsolete, but it changes how people get their answers. Google's AI Overviews and AI Mode, ChatGPT, Perplexity and Copilot build an answer from several sources and add links to them. Google states that there are no additional requirements for AI Overviews: a page must be indexed and eligible to be shown in search with a snippet.
In practice this means two things. First, technical and on-page SEO become even more important, because a page that isn't indexed will be seen by neither search nor AI. Second, some people get their answer right on the search results page, so it's worth writing text that can be quoted: a direct answer in the first sentence, figures, tables, an update date. We explain how to do this step by step in our article ‘How to get into ChatGPT and Google AI answers’, and we do it on an ongoing basis through our AI search optimisation (GEO) service.
Some SEO tips still repeated online worked a decade ago – or never worked at all. If an SEO proposal lists them as the main tasks, it's worth asking what exactly you're paying for.
| Outdated tip | What's actually true |
|---|---|
| Fill in the ‘meta keywords’ tag | Google announced publicly back in 2009 that it doesn't use this tag for ranking |
| Repeat the keyword as often as possible | keyword stuffing is listed as a violation in Google's spam policies; text should answer the question in natural language |
| Put every keyword in bold | bold highlights the key point for the reader; words bolded artificially just get in the way of reading |
| Register your website in hundreds of directories | low-quality directories count as link manipulation; it only makes sense to register in a few reliable, genuinely visited directories |
| Create a separate page for every keyword variant | one need – one comprehensive page; near-identical pages compete with each other |
| Choose whoever guarantees the number one spot in Google search | Google says nobody can guarantee the top spot and advises avoiding SEO providers who make such promises |
Yes, a company can do a good deal of the basic work itself, especially if the website is small and competition is moderate. You'll need a specialist when the website's code has to be changed, hundreds of pages need fixing or you need to work out why visitor numbers suddenly dropped.
We describe the full check step by step – with free tools and priorities – in our article ‘How to check your website's SEO yourself: a 30-point checklist’.
If you want to know what's holding your website back the most, an SEO audit will reveal the errors and produce a prioritised list of tasks: you can carry it out yourself, hand it to your developer or to us. We handle ongoing work – technical fixes, content and links – through our monthly SEO plans, and what they include and cost is set out on our SEO pricing page. If you need results this month, SEO can be combined with Google Ads; we explain how its cost is formed in our article ‘Google Ads cost per click’.
Not sure where to start with SEO for your website? Fill in the enquiry form: give us your website address and your 3–5 most important services or product groups. We'll reply within 1 working day, and within 1–2 working days we'll send you a free initial assessment – what's holding your website back in search the most and which tasks come first.
Google Ads appear shortly after a campaign goes live, but you pay for every click, and when you pause the campaign or the budget runs out, they disappear. SEO results take a few months, but you don't pay for clicks and your rankings don't vanish overnight. The two are often combined: ads bring in enquiries now, while SEO gradually reduces your dependence on the advertising budget.
No. Google doesn't charge for inclusion or position in its organic search results – this is also stated in Google's official documentation. You only pay for the work: your own employee, a freelancer or an agency. Paid positions marked with a ‘Sponsored’ label are Google Ads advertising.
Saitai.lt monthly SEO plans cost €199/month (Start), €349/month (Business, with AI search optimisation (GEO)) and from €649/month (Premium), with a minimum contract term of 3 months. A one-off SEO audit costs from €49 for a small website and from €99 for an online store or catalogue. Prices include all taxes – no VAT is added.
With the structure, even before launch: a separate page for every important service or product group, unique titles and descriptions, readable URLs. If the new website replaces an old one, the old URLs must be linked to the new ones with 301 redirects, or you'll lose some of your visitors from search. Once the website is live, connect it to Google Search Console and submit the sitemap.
Ask exactly how they'll achieve it. Rankings are determined by Google's algorithms, not by an agency, so nobody can guarantee the top spot – Google even advises steering clear of providers who make such promises. A credible proposal describes specific work: how many articles a month, which technical fixes, and what data you'll see in the report.
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