Brand identity design
A brand identity is the consistent visual expression that customers recognise your company by: your logo, colours, fonts and the rules for using them in documents, on your website and in advertising. Saitai.lt designs your logo and the core brand identity elements – a colour palette, fonts, business card, letterhead and email signature. Prices start at €390, and the timeline depends on the scope.
In short
- Price
- from €390 (logo and core elements); no VAT is added
- Timeline
- depends on the scope – we write the exact timeline into the contract (a logo alone usually takes 1–2 weeks); brand book – depends on the scope
- Included
- logo (4 concepts, 2 revision rounds), colour palette, fonts, business card, letterhead, email signature, style sheet
- Files
- logo in SVG, PNG, PDF; business card as a print-ready PDF; letterhead as a PDF and a Word template
- If you already have a logo
- we build the identity around your existing logo; we quote the price once we've seen the files
- Who designs it
- Saitai.lt graphic designers; we have been designing logos and brand identities since 1998
- Payment
- 50% upfront, the balance before the final files are handed over; the copyright (economic rights) to the logo is transferred after final payment
- Where we work
- remotely, all over Lithuania; meetings in Vilnius by appointment, arranged by phone
Who it’s for
- You have a logo, but every employee lays out documents, proposals and presentations in their own way: the fonts, colours, logo size and position all differ.
- You're starting a company and want everything you need for your first meetings straight away: business cards, a letterhead for invoices and contracts, an email signature.
- You're building a website and want its colours, fonts and buttons to match your printed materials, shop sign and workwear.
- You work with several suppliers – a printer, an advertising agency, a sign maker – and have to explain your colours to each of them.
- You're changing your company name or refreshing your brand, and want the new look to be the same everywhere.
When it’s not the right fit
- You only need a logo and will prepare your documents and printed materials yourself for now. In that case, logo design is enough – from €120.
- You need a catalogue, brochure or presentation layout. These are separate design jobs, quoted according to the scope.
- You need market research, a positioning strategy or a company name. A brand identity is the visual part of a brand, so this work is not included.
- Your materials are produced by several designers or agencies and you need detailed usage rules. In that case, it's worth ordering a brand book (brand guidelines) along with the brand identity.
Included
What you get
Logo
4 distinct concepts, 2 revision rounds, full-colour and single-colour versions in SVG, PNG and PDF formats. If you already have a logo, we build the identity around it.
Colour palette
Primary and secondary colours with codes for print (CMYK) and screen (HEX, RGB), so that your printer and website developer use exactly the same colours.
Fonts
Heading and body fonts licensed for commercial use, plus a standard font for Word documents and emails that is installed on every computer.
Business card
A one-sided or two-sided business card design and a print-ready PDF file with bleed, prepared to your printer's specifications.
Letterhead
A branded letterhead for invoices, contracts and letters – as a PDF and a Word template, so that you can prepare documents yourself.
Email signature
A signature with your logo, contact details and links, ready to set up in Outlook, Gmail or any other email program.
Style sheet
Logo versions, colour codes and fonts on a single PDF page. You only need to send it to your printer, designer or developer.
Brand book (optional)
An extended version: rules for using the logo, clear space, minimum size, examples of incorrect use and social media templates. We quote the price according to the scope.
Price
How much does brand identity design cost?
Price from
€390
Brand identity design costs from €390: the price includes a logo (4 concepts), a colour palette, fonts, a business card, a letterhead and an email signature. A brand book with usage rules and social media templates is quoted according to the scope.
Prices include all taxes – no VAT is added (we are not VAT-registered). The final price depends on the project: we write it and the timeline into the contract before work starts.
What the price depends on
- Whether a new logo is created, or the identity is built around an existing one.
- How many print items and templates you need: business cards for several employees, envelopes, a presentation template, social media posts.
- Whether you need a brand book with detailed usage rules.
- How many logo versions you need: horizontal, vertical, short, icon.
- Whether the identity needs to be adapted for signage, vehicles or workwear.
Additional costs
- Printing (business cards, envelopes, signs) – at the printer's or manufacturer's prices; we prepare the files to their specifications.
- Paid font licences – only if you choose a paid commercial font.
- Extra templates and work after the project – €30 per hour, or under a separate quote agreed in writing.
Timeline
How long does brand identity design take?
The timeline for brand identity design depends on the scope: how many print items and templates you need, and how quickly you send your feedback. A logo alone, with two revision rounds, usually takes 1–2 weeks, and we write the timeline for the whole job into the contract. If you already have a logo that doesn't need changing, the work is usually shorter.
| Order | What's included | Timeline |
|---|---|---|
| Brand identity – from €390 | logo, colours, fonts, business card, letterhead, email signature, style sheet | depends on the scope |
| Identity based on an existing logo | the logo is only tidied up; other elements as in the brand identity | depends on the scope |
| Brand book | usage rules, social media templates, additional print items | depends on the scope |
Process
How it works
- Questionnaire and contract1 working day
We find out about your business, your customers and the examples you like and dislike, and agree which print items you need. The price and timeline are written into the contract, and we start work once we receive the 50% advance payment.
- Logousually 1–2 weeks
We prepare 4 distinct concepts and refine the one you choose over 2 revision rounds. If you already have a logo, we only tidy it up and, if needed, redraw it in vector format.
- Colours and fonts1 working day
We choose the primary and secondary colours and a pair of fonts, and show you how it all works with the logo.
- Print items and templates2–3 working days
We design the business card, letterhead and email signature and agree them with you.
- Final files1 working day
We prepare the print files, the Word template and the style sheet. You pay the balance before the files are handed over.
Comparison
Logo only, brand book or brand identity?
| Criterion | Logo only | Brand book (brand guidelines) | Brand identity |
|---|---|---|---|
| Price | from €120 | depends on the scope | from €390 |
| Timeline | first concepts in 2–3 working days | depends on the scope | depends on the scope |
| Logo | 4 concepts, 2 revision rounds | new or existing | 4 concepts, 2 revision rounds |
| Colours and fonts | logo colour codes and font | palette, fonts and rules for using them | palette and a pair of fonts |
| Print items and templates | – | as in the brand identity, plus social media templates | business card, letterhead, email signature |
| Usage rules | – | detailed: clear space, minimum size, examples of incorrect use | style sheet with the key codes |
| Best for | a new business that prepares its own documents | a company whose materials are produced by several designers or agencies | most small and medium-sized companies |
Examples
Typical projects
Consistent documents for a service company
- Situation
- For example, a law firm has a logo, but each lawyer prepares contracts and proposals in their own template: the fonts, colours and logo position all differ.
- Solution
- A brand identity based on the existing logo: a colour palette, fonts, a Word letterhead for letters and contracts, and the same email signature for all employees.
- Result
- Documents and emails that look consistent and that employees prepare without a designer's help.
A new café opening
- Situation
- For example, a café is opening: it needs a logo for the sign, menu, business cards and social media, and everything has to be ready before opening day.
- Solution
- A brand identity with a logo, colours, fonts, a business card and a letterhead. We prepare the sign and menu files to the manufacturer's and printer's specifications as additional work.
- Result
- A consistent look from day one and files that can be handed to any printer.
Brand identity together with a website
- Situation
- For example, a construction company is building a new website, but its logo is old and nobody knows the colour codes.
- Solution
- First the brand identity is created, then the website design is based on it: the same colours, fonts and logo versions on the website, in documents and on workwear.
- Result
- A consistent image and a website that doesn't need to be adjusted to match the printed materials later.
We'll assess what your company needs – free of charge
Tell us whether you have a logo and which print items or templates you need. Within 1 working day, we'll tell you whether a brand identity is the right fit or a logo will be enough, how much it would cost and how long it would take.
FAQ
Frequently asked questions
A logo is a single mark, while a brand identity is the set of rules for using it together with your colours and fonts. The logo says who you are; the brand identity makes sure that your invoice, business card, website and shop sign all look as though they come from the same company. That is why the logo is included in the brand identity (from €390) as one of its parts.
More
Related services
Logo design
When all you need is a logo: 4 concepts and files for print and web – from €120.
Website design (web design)
Website design based on your brand identity.
Design portfolio
Logo, brand identity and website design projects.
Logo design cost
How much a logo and a brand identity cost, and what the price includes.
Enquiry
Get a price quote within 1 working day
Tell us what your company does, whether you have a logo and which print items or templates you need. You can send your current logo and examples you like by email. We work in English by email, chat and messengers; calls by arrangement. We also speak Lithuanian and Russian. Tel. +370 670 99265.
Phone / WhatsApp / Viber:
+370 670 99265
Email:
info@saitai.lt
We reply within 1 working day. Meetings in Vilnius are by appointment only – please call first.
