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Local SEO and Google Business Profile optimisation

Local SEO means optimising your website and Google Business Profile so that customers searching nearby can find your business: on Google Maps, in the local results block and in searches that include a city name. Saitai.lt sets up your profile, directory listings, service and branch pages, and a routine for asking for reviews; the profile and directories are sorted out within 1 month. Local SEO is part of our SEO plans – from €199/month – and a one-off Google Business Profile setup without monthly SEO costs from €70.

Prepared by the Saitai.lt team · Updated

In short

Price
from €199/month – local SEO is included in the SEO plans (Start €199/month, Business €349/month, Premium from €649/month); one-off Google Business Profile setup without monthly SEO – from €70; SEO audit – from €49; no VAT is added
Who it's for
service businesses, shops, tradespeople and companies with several branches in any Lithuanian town or city
Included
Google Business Profile audit and setup, directory listings, service and branch pages, a review request routine, a report (depending on the plan)
Timeline
profile and directories sorted out within 1 month; changes on Maps and in search usually after 3–6 months
Contract
minimum term 3 months, no 12-month commitment
Accounts
the profile and accounts are created in your company's name and stay yours
Where we work
remotely, all over Lithuania; meetings in Vilnius by appointment, arranged by phone

Who it’s for

  • Customers choose you by distance: people often look for a hairdresser, dentist or car service with the words "near me" or a city name.
  • You work in Kaunas, Klaipėda, Šiauliai or a smaller town, and competitors come first on Maps.
  • You have several shops or branches in different cities, and each needs its own profile and page on your website.
  • You provide services at customers' homes or sites and want your profile to show your service area rather than your home address.
  • Your profile was created long ago and nobody looks after it: wrong opening hours, an old phone number, unanswered reviews.
  • You can't get your profile verified, it has been suspended, or Google shows two or more profiles for your business.

When it’s not the right fit

  • You only sell online and don't serve customers in person. A Google Business Profile is meant for businesses that meet their customers, so regular or e-commerce SEO is more useful for you.
  • You want your business to show up in a city where you have neither customer premises nor a service area – for example, by using a virtual office. That breaks Google's guidelines, so we don't create such profiles.
  • You want to buy reviews or have us write them. Google removes fake reviews and may restrict or suspend your profile.
Local SEO diagram: the Google Business Profile and related work – categories, services and service area, consistent company details in directories, local signals on the website and a review request routine
Local SEO diagram: the Google Business Profile and related work – categories, services and service area, consistent company details in directories, local signals on the website and a review request routine

Included

What you get

Profile audit

We check whether your profile is verified, whether there are duplicates, and whether the categories, opening hours, services, photos and description are right. We compare it with 3–5 competitors that Google Maps shows for your service.

Profile creation and verification

If you don't have a profile, we create one in your company's name and help you verify it. If a former employee or contractor controls the profile, we help you submit a request to regain access.

Categories, services and service area

We choose the categories that describe your business most accurately, list your services with short descriptions and set the towns or districts you serve. We keep your real business name – we don't stuff keywords into it.

Consistent company details

We make your name, address, phone number and opening hours consistent on your website, your profile and in Lithuanian business directories, as well as on Bing and Apple Maps. When the details match everywhere, search engines and artificial intelligence (AI) tools don't confuse your business with others.

Local signals on your website

On your contact page, we add your address as text, your opening hours and a link to the map; on service pages, the towns where you work. We add LocalBusiness structured data.

Branch pages

Each branch gets its own page with its address, opening hours and contact details, linked to its own profile. We don't create city pages that differ only by name.

Review request routine

We prepare a short request, a link and a QR code that you give to customers after the service, plus reply templates. We don't buy reviews, write them ourselves or offer discounts for them – Google's guidelines forbid this.

Report with local metrics

Every month you see profile impressions, calls, direction requests, website link clicks and the work completed.

Price

How much does local SEO cost?

Price from

€199/month

Local SEO is included in the monthly SEO plans, and a one-off Google Business Profile setup without monthly SEO costs from €70. For one location in one city, the Start plan (€199/month) with Google Business Profile setup is usually enough. If you have branches in several cities or are looking for customers across Lithuania, Business (€349/month) is the right fit, and for highly competitive fields, Premium (from €649/month).

Prices include all taxes – no VAT is added (we are not VAT-registered). The minimum contract term is 3 months. The final price depends on the project: we put it in the contract before work starts.

Get an exact price

What the price depends on

  • The number of branches and profiles.
  • Competition in your field and city: in a big city, dozens of businesses compete on Maps; in a smaller town, just a few.
  • The state of your profile: whether it's verified, whether there are duplicates, and whether Google has suspended it.
  • How many directories show outdated details – an old address, phone number or name.
  • Your website's technical condition, and whether new service or branch pages are needed.

Additional costs

  • Extra texts, e.g. for branch or service pages – from €29 per page.
  • Paid directory listings – only when agreed with you in advance; you pay the directory owner directly.
  • Professional photos of your branches – at the photographer's rates; photos taken on a phone are often enough.
  • Larger technical changes to your website – €30 per hour, or under a separate quote.

Packages

SEO plans

Monthly SEO plans cost €199/month, €349/month or from €649/month; the minimum contract term is 3 months. An SEO audit costs from €49 for a small website and from €99 for an online store or catalogue (credited against your first month if you order monthly SEO within 1 month of the audit).

Start

€199/month

from 3 months

For a local business in one city.

  • up to 10 keyword groups
  • initial technical audit and fixes
  • 1 text a month
  • Google Business Profile
  • monthly report

Choose Start

Most popular

Business

€349/month

from 3 months

For a company that wants customers from all over Lithuania.

  • up to 30 keyword groups
  • technical SEO every month
  • 2 texts a month
  • GEO – visibility in AI search
  • links and mentions
  • monthly report and call

Choose Business

Premium

from€649/month

from 3 months

For online stores and highly competitive fields.

  • 50+ keyword groups
  • technical SEO every month
  • 4 texts a month
  • GEO, links and mentions
  • monthly strategy session

Choose Premium

Prices include all taxes – no VAT is added (we are not VAT-registered). We put the exact price and timeline in the contract.

Timeline

How soon will you see local SEO results?

We sort out your profile, categories and directory listings within the first month. Changes on Maps sometimes show up after a few weeks, but stable results usually come after 3–6 months. A newly created or just-verified profile takes longer to show results.

PeriodWhat we doWhat you can see
1–2 weeksprofile and website audit, competitors on Maps, work plana list of errors and opportunities, ranked by importance
1 monthprofile setup or verification, categories, directory listings, LocalBusiness dataa properly set-up profile and its first metrics
2–3 monthsservice and branch pages, review requests, photosmore impressions for service-plus-city searches
3–6 monthscontent expansion, local mentions, profile upkeepchanges in calls, direction requests and enquiries from your website

Process

How it works

  1. Initial review1–2 working days

    We look at your profile, your website and what Google Maps shows for your 3–5 main services. We point out the biggest problems and the plan that would be enough for you.

  2. Access and audit5–10 working days

    You give us access to your profile and website, or we create the accounts in your company's name. We carry out an audit and draw up a 3-month work plan.

  3. Profile setup1 month

    We sort out categories, services, service area, opening hours and photos, remove duplicates and, if needed, help you verify the profile.

  4. Website and directories1–2 months

    We make your details consistent across directories, fix your contact and service pages, and create branch pages.

  5. Reviews and profile updatesevery month

    We set up a review request routine and prepare reply templates and a plan for what to post on your profile and how often.

  6. Reportevery month

    Every month we send a report and suggest the next month's work.

Comparison

Manage your profile yourself or order local SEO?

CriterionYou manage it yourselfOne-off profile setupLocal SEO (Saitai.lt)
Price€0 + your timefrom €70, one-offwithin an SEO plan – from €199/month
Categories and competitorschosen by gut feelingfilled in from the information you providechosen after comparing with competitors on Maps
Directory listingsoften left outdatednot included (handled under an SEO plan)made consistent everywhere
Websitenot linked to the profilenot linked to the profilecontact, service and branch pages, LocalBusiness data
Reviewswhenever you remember to asknot includedrequest routine and reply templates
Best fora very small business with one addresswhen you'll look after the profile yourself laterwhen customers from Maps matter for sales

Examples

Typical projects

Two profiles for one business

Situation
For example, a car service in Panevėžys has two profiles: an old one with a previous phone number and a new one. Reviews are split between the two, and some customers call a number that no longer works.
Solution
A request to Google to remove the duplicate profile, correct details in the main profile and in directories, and a contact page with the same details.
Result
One properly set-up profile, the right phone number everywhere and a clear review request.

Shops in several cities

Situation
For example, a building supplies retailer has shops in Kaunas, Alytus and Marijampolė. Its website has a single contact page, and the profiles were created at different times by different employees.
Solution
All profiles in one Google Business account, consistent names and categories, and separate shop pages with the address, opening hours and a link to the profile.
Result
A profile for each shop that local shoppers in that city can find, and separate metrics for each shop in the report.

A tradesperson without an office

Situation
For example, a heating system installer works in Klaipėda and the surrounding districts, doesn't receive customers, and his profile shows his home address.
Solution
A service-area business profile with no address shown, a list of the areas and services covered, photos of completed jobs, and a review request after each installation.
Result
A profile that meets Google's guidelines, without a public home address.

We'll check how your business appears on Google Maps

Send us your business name, city and 3–5 main services. Within 1–2 working days, we'll tell you whether your profile is in good shape and what to fix first.

FAQ

Frequently asked questions

Regular SEO aims for higher rankings for service and product searches across the whole country. Local SEO targets searches where location matters: "… near me", "… in Kaunas". That's why the key elements are your Google Business Profile, consistent company details in directories, reviews and website pages about specific locations.

More

Related services

Enquiry

Get a local SEO quote

Give us your business name, city or service area, website address and 3–5 main services. We work in English by email, chat and messengers; calls by arrangement. We also speak Lithuanian and Russian. Tel. +370 670 99265.

Phone / WhatsApp / Viber:
+370 670 99265

Email:
info@saitai.lt

We reply within 1 working day. Meetings in Vilnius are by appointment only – please call first.

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Websites, online stores, SEO, AI and CRM solutions for business. In business since 1998.

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